The Limited Prototypical Stores

Goals for the study were to identify store component, systems, and planning alternatives that offer first cost or life cycle cost benefits and improve project quality. The workshop attempted to understand key design elements as presented by the design team; these design elements had not yet been tested with customer surveys and focus groups.  With the intense value engineering considered by the company, it was an excellent time to review design from customer and retail perspectives.  The study reviewed and tested some of these primary elements and suggested that considerable cost benefits could derive from a reprioritization of key design elements if warranted from a customer's perspective.  The most significant consideration was to look for more opportunities to enhance the already strong Victora's Secret Beauty stores.  MENG Analysis provided a total of 55 proposals yielding a total annual savings potential of $83,931,077.

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